Quality of Living


We aim to create a better living quality to the general consumer as well as improving Laundry & Home Care Category in the retail sector. Together with Henkel (Global Fortune 500), we have the complete range of products in all Categories of L&HC and Henkel core value is Quality & Responsibility which fit our Corporate vision & culture to create higher quality living for consumer.

Currently, we are the leading player in premium quality Laundry & Home Care products in the region.

We also expanded into Food, by partnering with Indofood to launch "IndoMie" , #8 FMCG Brand Globally, into Thai market.